Module 1: Welcome & Introduction to Digital Marketing

Welcome to Module 1 of our comprehensive 20-module Real Digital Marketing Programme! This introductory module, priced absolutely FREE. This course is part of a complete 20-module Real Digital Marketing training programme. Each module can be taken individually or as part of the full series.

In just over an hour and a half, you’ll gain a solid understanding of what marketing is, how digital marketing works, and how it ties into the Customer Engagement and Relationship Building process.

We’ll also address the common pitfalls of diving into marketing without the right foundations. For example, many people jump straight into running ads, building websites, or diving into SEO and email marketing, only to find that their efforts don’t yield results. In this module, I emphasise the importance of doing thorough research and building a solid foundation before launching any campaigns. This way, you’ll avoid common mistakes and set yourself up for long-term success. I refer to this as Sandcastles Vs. Foundations and how not to all into this trap, by building strong marketing strategies.

As a university-educated marketer, with post-graduate qualifications, a Chartered Marketer, and a member of the Chartered Institute of Marketing, I bring years of hands-on experience and insight to this course. I’ve also been invited on several occasions to serve as a judge for marketing awards, giving me a unique perspective on what truly sets outstanding marketing apart.

By the end of this module, you’ll be excited and ready to dive deeper into the rest of the syllabus. Get ready to transform your understanding of digital marketing and start building a successful career or business!