Product management – Market Research

Most Product Management courses teach you frameworks. This one makes you use them.

In this free module, you’ll work through the exact process product managers use to analyze a market — finding real data, mapping competitors, sizing opportunity, and turning it all into a dashboard you can show in interviews.

By the end, you’ll have a complete Market Analysis Dashboard built on a real product idea. Not a template you filled in. An actual artifact that proves you can do the work.

What you’ll build: A 6-tab Interactive Market Analysis Dashboard — competitor comparison matrix, TAM/SAM/SOM calculator, market trends visualization, and opportunity scoring.

What’s covered:

• Finding and reading real market data
• Identifying trends vs. fads
• Mapping direct and indirect competitors
• Sizing your market (top-down and bottom-up)
• Scoring opportunities like a PM

Who this is for:

Career changers who want to break into product management but have no PM experience on their CV. No prior knowledge needed — just a product idea you want to explore, a Google account, and the willingness to do the actual work.

Next steps:

Upload your completed dashboard at xperience school to get feedback from a senior Product Manager for free — and continue with the full 8-module product management track.